Zahav Foods Hummus Matbucha and Harissa Launch at Whole Foods

Zahav Foods Hummus Matbucha and Harissa are launching at 185 Whole Foods Market locations across 20 states, the company announced September 23, 2026. The two 10-ounce flavors are priced at $7.99 at Whole Foods and expand Zahav Foods’ flavored hummus lineup alongside Hummus Schug.

Zahav Foods says the new Matbucha and Harissa varieties are now available across select Whole Foods Market regions including Pennsylvania, Mid-Atlantic, North Atlantic, DMV, Colorado and South Pacific. Key markets named by the company include Boston, Philadelphia, Washington, D.C., Phoenix, Denver, Los Angeles and San Diego.

Table of Contents

What the Zahav Foods Hummus Matbucha and Harissa launch includes

Both new varieties use Zahav’s restaurant-recipe hummus as the base, then add a flavored condiment on top. Hummus Matbucha features roasted red peppers, tomatoes, onions, garlic, olive oil and spices. Hummus Harissa uses a smoky red-pepper blend that includes Aleppo, guajillo, chipotle and bell peppers, plus olive oil and spices.

According to Zahav Foods’ September 23 announcement, each flavored hummus comes in a 10-ounce package and retails for $7.99 at Whole Foods Market. The company describes the products as Non-GMO, gluten-free, kosher and seed-oil-free.

What is actually new about the retail rollout?

The news is not only two new flavors. Zahav Foods is also widening its retail footprint. The company says 185 Whole Foods Market locations in 20 states now carry Hummus Matbucha and Hummus Harissa.

Outside Whole Foods, Zahav Foods says 14 Bristol Farms stores now carry all four of its hummus SKUs, while Giant is expanding its Zahav presence from 31 to 51 locations and adding Hummus Harissa and Hummus Schug. McCaffrey’s Markets is also newly carrying all four Zahav hummus varieties, and Harris Teeter is carrying Hummus Schug across 217 locations.

Is This Common?

Flavored hummus is a well-established refrigerated grocery category, but Zahav Foods is positioning these products around condiments associated with its restaurant menu. The company introduced Hummus Schug in April 2026; Matbucha and Harissa now complete the three-flavor lineup built around schug, matbucha and harissa.

For serving ideas, hummus can work naturally alongside dishes such as our Mediterranean grilled chicken skewers or as part of a broader spread inspired by our easy party appetizers.

Where can shoppers find the new Zahav hummus flavors?

Zahav Foods says availability includes select Whole Foods Market locations in 20 states as well as additional regional retailers. Because assortment can vary by store, shoppers should check the Zahav Foods store locator or their local retailer before making a trip.