Unwind functional beverage launched October 1, 2026, in approximately 1,000 Walmart stores nationwide. The new 12-ounce sparkling drink from Nowadays founders Justin Tidwell and Anthony Puterman is caffeine-free and formulated with magnesium L-threonate and L-theanine. Five flavors are available, with suggested pricing starting at $2.79 per can.
What Is the Unwind Functional Beverage?
Unwind is a new sparkling functional beverage positioned around everyday calm and winding down. According to the company’s October 1 launch announcement, each 12-ounce can contains magnesium L-threonate formulated by Magtein and L-theanine, with zero caffeine, low sugar and low calories.
The company is offering five flavors at launch: Berry, Cherry, Citrus, Tropical and Spicy Lime. Suggested retail pricing begins at $2.79 for a single can and $10.99 for a four-pack.
Where Is Unwind Available?
Unwind says the first phase of its national retail strategy begins in approximately 1,000 participating Walmart stores and on Walmart.com. TikTok Shop availability is scheduled for mid-October, with additional national retail rollouts planned for early 2027.
- Retail launch: approximately 1,000 Walmart stores nationwide.
- Online: Walmart.com at launch; TikTok Shop planned for mid-October.
- Format: 12-ounce sparkling functional beverage.
- Flavors: Berry, Cherry, Citrus, Tropical and Spicy Lime.
- Suggested pricing: from $2.79 per can and $10.99 per four-pack.
Who Is Behind Unwind?
The brand was created by Justin Tidwell and Anthony Puterman, the founders of Nowadays. Unwind’s announcement says the pair launched Nowadays in 2023 and are applying their beverage experience to a separate consumer occasion centered on relaxation rather than stimulation.
In an October 1 interview with Inc., the founders described Unwind as a separate brand entering the broader functional-drink market and said the product is being placed in Walmart’s enhanced-water aisle.
Is This Common?
Unwind is launching into a crowded and fast-moving functional beverage category rather than creating the format from scratch. Its Walmart debut also arrives as the retailer expands mood-focused beverage merchandising. Recipes & Cooking recently covered Walmart’s new Mood & Mind beverage set featuring TRIP, another sign that large retailers are giving more shelf space to drinks positioned around specific mood or cognitive occasions.
Does This Affect a Recipe You’re Planning to Make?
Not as a direct substitution. Our Tart Cherry Magnesium Mocktail uses magnesium glycinate, tart cherry juice and sparkling water, while Unwind is a ready-to-drink product formulated with magnesium L-threonate and L-theanine. The overlap is the broader magnesium-and-relaxation beverage category, not the recipe itself.
Quick Questions
How many Walmart stores are getting Unwind?
The company says approximately 1,000 participating Walmart stores nationwide are part of the initial launch.
Does Unwind contain caffeine?
No. The launch announcement describes Unwind as a zero-caffeine beverage.
What flavors does Unwind come in?
Berry, Cherry, Citrus, Tropical and Spicy Lime.
Update Log
October 2, 2026: Initial report based on Unwind’s October 1 launch announcement and additional retail context.
