The Red Bull Advent Calendar 2026 launched in the United States on September 28, 2026, as a limited-time holiday package containing 24 8.4 fl oz cans, including the return of the discontinued Red Bull Winter Edition Arctic Berry flavor, rebranded as Red Bull Festive Edition. It is available in limited quantities at select retailers nationwide while supplies last.
What’s Inside the Red Bull Advent Calendar 2026
Per Red Bull’s official key facts sheet, the package is decorated with festive cartoons in the brand’s signature style and opens to reveal an assortment of 24 cans mixing popular existing Red Bull flavors — with and without sugar — alongside one pack-exclusive flavor: Red Bull Festive Edition Arctic Berry, a raspberry-flavored variant first introduced in 2020 as the Red Bull Winter Edition and now returning for this year’s calendar only.
Red Bull frames the 2026 edition as “new and distinct” from last year’s calendar. Consumers can also scan a QR code printed on the box to access a holiday-themed digital mini-game on RedBull.com, where they can compete on a leaderboard for a chance to win prizes.
Key Facts
- Product: Red Bull Advent Calendar, 24 x 8.4 fl oz cans
- Exclusive flavor: Red Bull Festive Edition Arctic Berry (return of the 2020 Winter Edition)
- Availability: Started September 28, 2026, at participating retailers nationwide while supplies last
- Extra: QR code unlocks a holiday mini-game with a chance to win prizes
For more energy-drink launch coverage on the site, see our report on the GORGIE Berry Burst Energy Drink launch at Target.
Is This Common?
Seasonal advent-calendar packaging has become a routine holiday marketing format across the beverage industry, from candy to coffee to alcohol brands, and Red Bull itself has released a version in prior years. What makes this year’s edition notable within the format is the reintroduction of a flavor that had been out of production since 2020, giving returning fans a reason to seek out this specific release rather than treating it as a repeat of last year’s calendar.
Quick Questions
Is the Red Bull Advent Calendar sold online or only in stores?
Red Bull’s announcement specifies availability “at participating retailers nationwide while supplies last” and does not list a direct e-commerce launch channel.
Does every can in the calendar taste the same?
No — the assortment mixes multiple existing Red Bull flavor varieties, both sugared and sugar-free, plus the single exclusive Festive Edition Arctic Berry can.
Update Log
September 28, 2026: Article published based on Red Bull’s official PR Newswire announcement.
