Red Baron CRUNCHTIME pizza is a new 10-inch, multi-serve microwave pizza that delivers a crispy, full-size pie in just 5 minutes. Launched nationwide on September 3, 2026, it comes in Pepperoni, Meat Trio, and Four Cheese varieties at a suggested retail price of $5.99, breaking from the single-serve format microwave pizza has traditionally used.
Red Baron CRUNCHTIME Pizza: What Was Announced
Red Baron, the No. 1 frozen-pizza brand in the United States according to the company, introduced Red Baron CRUNCHTIME pizza in an official press release distributed via PR Newswire on September 3, 2026. The 10-inch, multi-serve pizza is designed specifically for microwave preparation and is now available at major retailers and grocers throughout the U.S., merchandised alongside Red Baron’s full-size pizza lineup.
- Format: 10-inch, multi-serve pizza cooked entirely in the microwave
- Cook time: 5 minutes
- Varieties: Pepperoni, Meat Trio, Four Cheese
- Suggested retail price: $5.99
- Availability: Nationwide now, with a national marketing campaign to follow later in the year
“CRUNCHTIME pizza is an exciting addition to our lineup — giving families a new way to enjoy a full-size pizza in just 5 minutes,” said Katie Hagen, senior marketing manager for Red Baron pizza, in the brand’s official announcement. The company frames the launch as an answer to the tradeoff between microwave speed and crust texture, and ties it to research cited from Circana showing that half of all meals today are prepped and cooked in under 15 minutes.
The launch also marks Red Baron’s 50th anniversary as a brand, according to the release. Red Baron is a CJ Schwan’s brand, whose portfolio also includes Tony’s, Freschetta, Mrs. Smith’s, and bibigo.
If you’d rather build a pizza from scratch while CRUNCHTIME pizza is new to your grocer’s freezer aisle, our homemade pizza recipe guide covers the from-scratch version step by step.
Is This Common?
Multi-serve pizzas built specifically for microwave cooking are not the norm in the frozen aisle — most microwave pizza formats to date have been single-serve, personal-size pies, while multi-serve pizzas have generally been designed for a conventional oven. Red Baron’s release explicitly frames CRUNCHTIME pizza as addressing that gap, rather than simply adding another flavor to an existing product line. The $5.99 suggested price puts it in line with other value-tier frozen pizza options rather than a premium product.
Quick Questions
When did Red Baron CRUNCHTIME pizza launch?
It was announced and made available nationwide on September 3, 2026, according to Red Baron’s official press release.
How much does it cost?
The suggested retail price is $5.99, though actual shelf prices can vary by retailer.
What flavors are available at launch?
Pepperoni, Meat Trio, and Four Cheese.
Update Log
September 4, 2026: Article published based on Red Baron’s official September 3, 2026 press release announcing the nationwide launch of CRUNCHTIME pizza.
