Purity Coffee Espresso Roast is a new medium-roast, whole-bean coffee built specifically for espresso extraction, launched October 2, 2026 at PurityCoffee.com for $30, arriving after years of customer requests for an espresso-ready option.
What’s New About Purity Coffee Espresso Roast
According to the official PR Newswire announcement from Purity Coffee, the roast — called simply ESPRESSO — sits between the brand’s flagship FLOW medium roast and its EASE dark roast, built to soften natural acidity and hold up as a concentrated shot rather than just being a darker bean.
- Developed specifically for espresso extraction, though any Purity coffee can technically be pulled as espresso.
- Part of Purity’s “Circular Health Coffee” system, the company’s framework for testing coffee for mold toxins and pesticide residue.
- Launching alongside a sitewide 20% off promotion tied to National Coffee Day (September 29).
“Espresso has been one of the most requested additions to our lineup, and we’re excited to finally bring it to our customers,” said Andrew Salisbury, CEO and co-founder of Purity Coffee, in the release. “We created ESPRESSO to deliver the rich, balanced experience people want from espresso while setting a higher standard for healthy coffee.”
Readers brewing at home with a new espresso roast may also want to see our existing Biscoff Latte recipe or Tiramisu Cold Brew guide for ways to put a fresh espresso roast to use beyond a straight shot, and our coverage of Dekáf’s seasonal decaf roasts for a caffeine-free comparison point.
Quick Questions
- Can regular Purity Coffee be brewed as espresso? Yes, the company says any Purity roast can be pulled as espresso, but ESPRESSO was developed specifically for that extraction method.
- How much does it cost? $30 per bag at PurityCoffee.com.
Is This Common?
A specialty coffee brand adding its first dedicated espresso roast is a fairly ordinary line extension, but Purity’s framing is distinctive: the brand markets itself on lab-testing every batch for mold and pesticide residue, and it says this specific roast exists because customers kept asking for one rather than as a routine seasonal SKU. There’s no third-party verification of the “first requested, years in the making” timeline beyond the company’s own account.
Update Log
- October 2, 2026: Article published the same day as the PR Newswire announcement and product launch.
