Pillsbury frozen croissants are now rolling out to grocery freezer aisles nationwide, marking the brand’s first-ever entry into ready-to-bake frozen French pastry. The line launches in two varieties, Butter and Chocolate, each pastry built from 48 flaky layers and ready in under 30 minutes with no thawing, rolling, or shaping required.
Pillsbury Frozen Croissants: What Was Announced
General Mills confirmed the launch in an official Business Wire press release published September 3, 2026. The release describes the Butter Grands! Croissants as made with real butter, and the Chocolate Grands! Croissants as filled with Belgian chocolate. Each package holds eight pastries, and Pillsbury says the frozen format is designed to recreate a bakery-quality result without the usual proofing and shaping work.
Maria Carolina Comings, Vice President and Business Unit Director at General Mills, said in the release: “More people want to recreate the quality and indulgence of a bakery experience at home but without the time and effort that traditionally comes with it.”
The croissants are positioned as a permanent addition to the freezer aisle rather than a limited-time item, according to the announcement. If you’re planning a weekend breakfast spread, they’d pair naturally with a make-ahead dish like our Make-Ahead Breakfast Casserole, or alongside our Easy Cinnamon Rolls for a bigger pastry spread.
Is This Common?
Frozen, ready-to-bake pastry is not new to grocery freezers, but a nationwide frozen croissant line is a first for Pillsbury specifically, whose freezer and refrigerated dough lineup has historically centered on crescent rolls, biscuits, and cinnamon rolls rather than laminated French pastry. The move reflects a broader grocery trend of retailers and CPG brands pushing “bakery at home” convenience products that promise restaurant- or bakery-style results with minimal active prep time.
Quick Questions
- What flavors are available? Butter Grands! Croissants and Chocolate Grands! Croissants, the latter filled with Belgian chocolate, per the September 3, 2026 Business Wire release.
- How long do they take to bake? Pillsbury says the croissants are ready in under 30 minutes directly from the freezer, with no thawing or shaping needed.
- How many are in a package? Eight pastries per box, according to the official announcement.
Update Log
- September 5, 2026: Article published based on the Business Wire release dated September 3, 2026.
