Ferrero is launching four new Wonka treats this November — Magic Hats Chocolate Pralines, a Purplypurple Milk Chocolate Bar, Magic Garden Chewy Ropes and Oompa Loompa Gummies — alongside a Golden Ticket promotion and a Netflix tie-in. Announced September 22, 2026, the range includes a grand prize trip to the new Netflix House in Las Vegas.
The New Wonka Treats: What Was Announced
Ferrero North America confirmed the launch in an official PR Newswire release on September 22, 2026. The four new Wonka treats, arriving on shelves this November, are:
- Wonka Magic Hats Chocolate Pralines — chocolate shells with fillings including Caramellion and Magenta Elixir
- Wonka Purplypurple Milk Chocolate Bar — milk chocolate with a purple caramel-flavored filling
- Wonka Magic Garden Chewy Ropes — lime-flavored candy ropes with a lemon-flavored center
- Wonka Oompa Loompa Gummies — blueberry and strawberry gummies with a liquid raspberry-cola burst
Ferrero says all four products are made without artificial colors. “Wonka’s newest treats are uniquely crafted to capture the timeless magic that so many people know and love,” said Kelly Flaherty, Cross Category Marketing & Innovation at Ferrero USA. “As we begin this exciting new chapter for Wonka, we’re inviting the young at heart to experience the imagination and unexpected delights that have made the brand so beloved, reimagined through a collection of delicious new treats.”
Every treat carries a chance at a Golden Ticket: shoppers scan a QR code on-pack or visit Wonka.com for a digital unwrapping experience, with a grand prize trip for four to the new Netflix House opening on the Las Vegas Strip in 2027, plus additional instant-win prizes. The promotion is sponsored by Ferrero U.S.A., Inc. and Wells Enterprises Inc., is open to U.S./D.C. residents 21 and older, and runs through July 31, 2027 (no purchase necessary; official rules at Wonka.com).
The release also ties into Netflix’s Wonka’s The Golden Ticket, which the brand says begins streaming September 23, 2026. Ferrero has held exclusive confectionery rights to the Wonka brand since acquiring it in 2018, and says more Wonka products are already in development at what it calls its “Wonder Laboratories.”
Is This Common?
Limited-edition candy tie-ins to streaming or film releases are a well-worn holiday-season playbook, and Ferrero has leaned on the Wonka license for seasonal drops since acquiring it in 2018. What stands out here is the scale of the crossover — four distinct new products at once, plus a sweepstakes built around a not-yet-open physical destination (Netflix House Las Vegas) rather than a simple sweepstakes prize.
For other recent candy launches, see our coverage of the Hershey’s Creme Bars x KATSEYE debut and the M&M’S Practical Magic 2 Halloween packs.
Quick Questions
When do the new Wonka treats go on sale?
Ferrero says the four-product range arrives on shelves this November 2026.
How does the Wonka Golden Ticket promotion work?
Shoppers scan a QR code on any of the four new treats, or visit Wonka.com, to enter a digital unwrapping experience for a chance to win a trip for four to Netflix House in Las Vegas (opening 2027) or an instant-win prize. No purchase necessary; ends July 31, 2027.
Do the new Wonka treats contain artificial colors?
No — Ferrero states all four products are made without artificial colors.
Update Log
September 22, 2026: Article published based on Ferrero’s official PR Newswire announcement.
