Levels Maple Cinnamon Whey Protein is the brand’s first limited-edition flavor in its ten-year history. Announced September 28, 2026, the seasonal whey protein contains 24 grams of protein per scoop and will debut through TikTok Shop before expanding to LevelsProtein.com and select The Vitamin Shoppe stores in early October.
What’s New About Levels Maple Cinnamon Whey Protein
Levels says the flavor is made with real cinnamon and natural maple flavor while keeping the brand’s usual minimal-ingredient positioning. Each scoop contains 24 grams of protein and 5.4 grams of BCAAs, according to the company’s launch announcement.
The release is notable for the brand because Levels describes Maple Cinnamon as its first-ever limited-edition flavor. The company is positioning it as a seasonal alternative to pumpkin-spice products rather than as a permanent addition to its core whey lineup.
Levels Maple Cinnamon Whey Protein Release Dates
- September 29–30: Early access on TikTok Shop
- September 29: TikTok Mega LIVE launch event, with the product offered at 20% off during the event
- October 1: Available on LevelsProtein.com
- October 8: Planned availability at select The Vitamin Shoppe stores nationwide
- Protein: 24 grams per scoop
- BCAAs: 5.4 grams per scoop
Levels says the flavor will be sold in limited quantities. The launch announcement does not state a permanent end date.
For more recent protein-product coverage, see our report on the Optimum Nutrition Protein Shake + Fiber launch. For another seasonal fall product release, see Bakeful’s fall flavor launch.
Is This Common?
Seasonal flavors are common across packaged foods and supplements, but this launch is unusual within Levels’ own history because the company says it has not released a limited-edition flavor before. That makes Maple Cinnamon a new format for the brand’s seasonal marketing, not simply a returning annual flavor.
Quick Questions
Is Levels Maple Cinnamon Whey Protein permanent?
No permanent status was announced. Levels calls it a limited-edition flavor and says quantities will be limited.
Where can you buy it?
The launch starts on TikTok Shop September 29–30, moves to LevelsProtein.com on October 1, and is scheduled for select The Vitamin Shoppe stores on October 8.
How much protein does it contain?
Levels says each scoop provides 24 grams of protein and 5.4 grams of BCAAs.
Sources
Primary source: Levels / PR Newswire launch announcement. Brand context: Levels official whey protein page.
Update Log
September 28, 2026: Draft prepared from Levels’ official launch announcement and current brand product information.
