Incredifulls PAW Patrol PB&J Cups are new frozen, chef-crafted peanut butter and jelly handhelds from premium frozen food brand Incredifulls, made in partnership with Paramount Products & Experiences. Announced September 2, 2026, the cups pair creamy peanut butter with strawberry jam or grape jelly inside Incredifulls’ signature sourdough-brioche crust, and start arriving this month at Stew Leonard’s, Gopuff, and FreshDirect.
Incredifulls PAW Patrol PB&J Cups: What’s Inside
Per the official PR Newswire release from Incredifulls, published September 2, 2026, the frozen handhelds reimagine the classic PB&J with creamy peanut butter and either strawberry jam or grape jelly, wrapped in Incredifulls’ proprietary sourdough-brioche crust. Each cup has 5 grams of protein and is made without seed oils or high-fructose corn syrup. They can be enjoyed after thawing or warmed for a fresh-baked texture.
“As a mom of two young kids, I know some of the best family memories come from everyday moments,” said Michelle Jimenez-Meggiato, Co-Founder of Incredifulls, in the release. “PB&J is a nostalgic favorite that brings families together, and partnering with PAW Patrol makes those moments even more fun and imaginative. With excitement around the recent launch of PAW Patrol: The Dino Movie, it’s the perfect time to bring these beloved characters to one of childhood’s most iconic foods while delivering the quality and wholesome ingredients families expect from Incredifulls.”
The release describes this as Incredifulls’ first licensed collaboration and its first Peanut Butter & Jelly Cups. The two flavors — Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly — launch this month at Stew Leonard’s, and through delivery platforms Gopuff and FreshDirect.
About Incredifulls
Incredifulls is a Brooklyn-born, family-run frozen food brand founded by husband-and-wife duo Andrea Meggiato and Michelle Jimenez-Meggiato, best known for The Pizza Cupcake and its 2021 Shark Tank appearance. If frozen handhelds and easy lunchbox ideas are on your radar, they’d pair well with the newly launched Rosina frozen meatball flavors we covered this week, for anyone building out the freezer aisle for back-to-school lunches.
Is This Common?
Frozen food brands licensing kids’ entertainment franchises for lunchbox products is a well-established playbook — cereal, snack, and frozen aisles are full of character tie-ins timed to a movie or show release. What makes this one notable inside the category is that it’s Incredifulls’ first-ever licensing deal, for a brand that until now built its name solely on its own sourdough-brioche recipe rather than character packaging.
Quick Questions
- What flavors do the Incredifulls PAW Patrol PB&J Cups come in? Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly, per the official release.
- Where can I buy them? They launch this month at Stew Leonard’s, and through delivery platforms Gopuff and FreshDirect, according to Incredifulls.
- What’s in the crust? Incredifulls’ proprietary sourdough-brioche crust, the same base used across the brand’s other frozen handhelds, made without seed oils or high-fructose corn syrup.
Update Log
September 3, 2026: Article published following Incredifulls’ official PR Newswire announcement of the PAW Patrol PB&J Cups partnership.
