Hershey’s Creme Bars are a new chocolate bar line launching in two flavors, Salted Caramel and Affogato, through a partnership with global girl group KATSEYE. Announced September 1, 2026, the bars come in a 2.2-ounce size and an 8.4-ounce snack pouch, and are available now at participating retailers nationwide.
What Hershey Announced
The Hershey Company unveiled the new line on September 1, 2026, via an official press release. The campaign reimagines KATSEYE’s signature “Pinky Up” gesture as a marketing theme built around individuality, and includes sampling and pop-up experiences planned for later this fall.
- Salted Caramel: a rich caramel flavor with balanced sweetness in a creamy, melty bite
- Affogato: a coffeehouse-inspired twist with a dual-layer filling of espresso-flavored caramel and sweet vanilla creme
- Sizes: a standard 2.2 oz bar and an 8.4 oz snack-size pouch
- Availability: “available now at participating retailers,” per the release, with additional sampling and pop-up events later this fall
Does This Affect a Recipe You’re Planning to Make?
If you’re the type to chop up candy bars for homemade treats, both new flavors could work as a swap-in. The Affogato bar’s espresso-caramel filling would pair naturally with coffee-leaning desserts, and either flavor can be folded into a batch of our No-Bake Chocolate Peanut Butter Bars in place of a standard candy bar, or crumbled over our Homemade Dubai-Style Pistachio Chocolate Bar for extra caramel flavor.
Is This Common?
Yes. Hershey regularly rolls out limited-time flavors and pairs new launches with music or entertainment partnerships to reach younger shoppers — a pattern seen across the confectionery industry as brands chase Gen Z attention on social platforms. What’s specific to this launch is the flavor pairing itself: Affogato is a less common creme-bar flavor for the brand, and the KATSEYE tie-in is a new artist partnership rather than a returning one.
Update Log
September 2, 2026: Article published following Hershey’s official September 1, 2026 announcement of the Creme Bars x KATSEYE partnership.
