GORGIE Berry Burst energy drink launched exclusively at Target nationwide on September 13, 2026, the brand confirmed in an official announcement. The new flavor pairs GORGIE’s clean, functional formula, 150mg of green tea caffeine, zero sugar, and five calories per can, with a bold berry taste built around this fall’s purple color trend.
GORGIE Berry Burst Energy Drink: The Official Announcement
GORGIE, the New York-based energy drink brand founded by Michelle Cordeiro Grant in 2022, announced via PR Newswire on September 13, 2026 that Berry Burst is now available exclusively at Target locations across the country. According to the release, each can contains:
- 150mg of green tea caffeine
- Biotin, B Vitamins, and L-Theanine
- Zero grams of sugar and five calories
- No artificial sweeteners (no aspartame, sucralose, or erythritol)
“Berry is having a moment, and we wanted to give her the full GORGIE treatment,” said founder and CEO Michelle Cordeiro Grant in the announcement. “Berry Burst started with the idea that your drink can double as your best accessory.” The brand says the flavor’s packaging leans into the deep purple tones associated with this fall’s fashion trends, and it debuted the can alongside a New York City street-style campaign.
The release also notes GORGIE now has close to 60,000 points of distribution nationwide, with the brand targeting 100,000 by early 2027, and that it holds close to 20% market share of the energy category at one leading national natural retailer, up from about 7% a year earlier.
Berry Burst joins a growing lineup of functional, better-for-you beverages hitting store shelves this year, a trend also visible in recent launches like Rise Wellness’s Protein Pop Balance prebiotic soda. It also follows another recent Target-exclusive food debut, Katie Lee’s UNEMPLOYABLE memoir and expanded KATIE’S food line, both part of a broader push by Target to carry more exclusive food and beverage launches this fall.
What the Berry Burst Can Looks Like
Is This Common?
Yes. Retailer-exclusive flavor launches are a standard playbook for fast-growing beverage brands looking to secure premium shelf space and generate press coverage without a full national rollout. GORGIE has used the same approach before, and the brand describes itself as the top-selling independent energy drink brand at Target. What makes this launch notable is the pace of GORGIE’s growth: the company says retail sales are up 600% year over year and distribution has nearly quadrupled toward its 100,000-door goal, figures that come directly from the brand’s own release and have not been independently verified by this site.
Quick Questions
- When did GORGIE Berry Burst launch? September 13, 2026, exclusively at Target locations nationwide, per GORGIE’s PR Newswire announcement.
- How much caffeine does it have? 150mg of green tea caffeine per can, the same formula GORGIE uses across its other flavors.
- Is it available anywhere besides Target? Not at launch. GORGIE’s release describes Berry Burst as a Target-exclusive flavor; the brand’s other products are also sold direct-to-consumer and on Amazon.
Update Log
- September 13, 2026: Article published following GORGIE’s official PR Newswire announcement of the Berry Burst launch at Target.
