Butterfinger Crazy Pizza is bringing a new Halloween dessert to New York City for October 2026. Ferrero North America says Heidi Klum’s Halloween Butterfinger Pizza will be available exclusively at Crazy Pizza’s SoHo location from October 1 through October 31, extending Butterfinger’s third year as title sponsor of Klum’s Halloween party.
Butterfinger Crazy Pizza Launches a Halloween Dessert in SoHo
Ferrero North America announced the collaboration on September 30, 2026. The limited-time dessert is called Heidi Klum’s Halloween Butterfinger Pizza and is being served at Crazy Pizza’s SoHo restaurant at 218 Lafayette St. in New York City.
The company did not disclose a price or provide an ingredient-by-ingredient description of the dessert in its announcement. That means details beyond its Butterfinger tie-in should not be assumed until Crazy Pizza or Butterfinger publishes them.
How Heidi Klum Fits Into the Collaboration
Heidi Klum is a partner in Crazy Pizza, according to Ferrero’s announcement. The restaurant collaboration also coincides with the 25th anniversary of Klum’s Halloween party, where Butterfinger is returning as title sponsor for a third consecutive year.
Klum said she also plans to share a Butterfinger-inspired recipe so people can bring some of the Halloween theme home, although the September 30 announcement did not provide that recipe.
Where and When Is the Butterfinger Pizza Available?
- Location: Crazy Pizza SoHo, 218 Lafayette St., New York City.
- Dates: October 1–31, 2026.
- Format: Limited-time dessert collaboration.
- Price: Not disclosed in Ferrero North America’s announcement.
Is This Common?
Seasonal candy collaborations are common around Halloween, but this launch is narrower than a nationwide packaged-food rollout. The Butterfinger dessert is an exclusive restaurant offering at one Crazy Pizza location. Ferrero is also using the collaboration as part of a broader Halloween campaign that includes Klum’s annual party and Butterfinger sampling at the New York City Village Halloween Parade.
The launch follows other recent Ferrero confectionery news, including the company’s new Wonka treats announced for the 2026 holiday season.
Quick Questions
Is Heidi Klum’s Halloween Butterfinger Pizza available nationwide?
No. Ferrero says it is exclusive to Crazy Pizza’s SoHo location in New York City.
How long is it available?
The announced run is October 1 through October 31, 2026.
Did Butterfinger announce a price?
No price was included in Ferrero North America’s September 30 announcement.
Source
Ferrero North America announced the collaboration in a September 30, 2026 press release distributed by PR Newswire: Heidi Klum and Butterfinger Celebrate 25 Years of Halloween Magic with Third Consecutive Year as Title Sponsor.
Update Log
October 1, 2026: Initial report based on Ferrero North America’s September 30 announcement.
