The 2O3 hydration beverage launched September 10, 2026, from a brand founded by record-holding powerlifter Johnny Kaufman and consumer-products entrepreneur Nelson Cury. The 16-ounce, ready-to-drink formula combines 1,000 mg of sodium, 340 mg of potassium, and 60 mg of magnesium with honey, and comes in two flavors, Hydro-Lime and Orange Mango, according to the brand’s official press release.
What Is the 2O3 Hydration Beverage
Per the official PR Newswire release published September 10, 2026, 2O3 is a non-carbonated, ready-to-drink beverage made with real fruit and no processed sugars or artificial sweeteners. The company says the formula pairs electrolytes lost through sweat with glucose from honey to support absorption of sodium and water, and that it hosted an official launch event in Houston on September 5, 2026 ahead of the retail debut.
“I’ve always studied record holders and emulated the habits that helped them reach the top,” said Kaufman in the release. “Honey and electrolytes became constants in my own training, but getting everything I needed meant piecing it together myself. We built 2O3 so athletes wouldn’t have to.”
Who Is Behind 2O3
2O3 was founded by Johnny Kaufman and Nelson Cury, whose family has produced sugar in Brazil for four generations, per the release. The brand’s founding athlete team also includes Jamal Browner, Austin Perkins, Rondel Hunte, and Sean Mills. The company says it has spent three years developing a stable powdered form of honey and plans to expand the 2O3 system into additional formats beyond the current ready-to-drink bottle. The beverage is available now at 2o3.com and in select gyms, according to the brand.
Readers tracking other recent performance-nutrition launches can see our coverage of the Power Crunch protein bar relaunch and Protein Pop Balance.
Is This Common in the Sports Drink Category?
Electrolyte drinks built around sodium, potassium, and magnesium are well established in the sports nutrition aisle, but most rely on processed sugars or artificial sweeteners for their carbohydrate component. 2O3’s pitch — pairing electrolytes specifically with honey rather than refined sugar — is a narrower, founder-driven positioning within that category, per the company’s own framing in its launch release, rather than an already-common format on shelves today.
Quick Questions
- What flavors does 2O3 come in? Hydro-Lime and Orange Mango, according to the brand.
- Where can you buy 2O3? At 2o3.com and in select gyms, per the official announcement.
- Who founded 2O3? Record-holding powerlifter Johnny Kaufman and consumer-products entrepreneur Nelson Cury.
Update Log
September 12, 2026: Article published based on the official 2O3 press release distributed via PR Newswire on September 10, 2026.
